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Free marketing guides
Deep, practical PDF guides on user acquisition, media buying, and getting hired. Free to download, no email required.
12+ yearsin performance marketing
Google, Meta, TikTok, ASApaid channels scaled
Builds & hires UA teamsadvice from the buying side
User Acquisition
The User Acquisition Starter Guide
How to buy your first users profitably
Free PDF · 8 chapters
Digital Marketing
The Performance Marketing Metrics Cheat Sheet
Every number that matters, with the formulas
Free PDF · 7 chapters
User Acquisition
The Media Buyer's Playbook
Prep, test, optimize, scale, the system that works
Free PDF · 8 chapters
Breaking Into Marketing
Break Into Digital Marketing
A hiring manager's playbook for your first role
Free PDF · 8 chaptersNew to this? Start with the free crash course.
The fastest way to see how I teach, from the hiring side of the table.
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