The SEO Starter Guide
Rank and grow organic traffic from scratch
A practical, first-person guide to growing organic search traffic from zero. Learn how search works, how to research keywords, build content that ranks, cover technical basics, and follow a simple 90 day plan.
- 8 chapters
- PDF download
- Free, no email
I run user acquisition, and I also own our content and SEO. That mix taught me something useful early on. Paid traffic stops the moment you stop paying, but organic search keeps working while you sleep. A page you publish once can bring in the right visitors for years. That is the whole appeal of SEO, and it is why I keep investing in it.
This guide is the version I wish someone had handed me on day one. No jargon for the sake of it, no gray-hat tricks that get you penalized six months later. Just the white-hat fundamentals that actually move the needle, in the order I would tackle them. If you follow it start to finish, you will understand how search works, how to find what people are looking for, how to write pages that earn rankings, and how to measure whether any of it is working.
What is inside
- 01How search actually works
- 02Keyword research and your keyword map
- 03On-page SEO that earns rankings
- 04Technical SEO basics
- 05Writing content that ranks
- 06Off-page authority and E-E-A-T
- 07Measuring with GA4 and Search Console
- 08Your 90-day SEO plan
8 chapters · PDF · No email required
