The App Marketing Guide
Get installs that turn into paying, retained users
A practical playbook for acquiring mobile app users who activate, pay, and stick around. Covers ASO, the paid channels, attribution in a privacy-first world, creatives, and how to set budgets against real lifetime value.
- 8 chapters
- PDF download
- Free, no email
I have spent more than twelve years buying traffic for apps, and the thing I wish someone had told me early is that installs are cheap and users are expensive. Anyone can buy a download. Getting a person who opens the app, finds value, pays, and comes back is a different sport entirely. This guide is about that second thing, because that is the only number that pays your salary.
I wrote this the way I would explain it to a new hire on my team. Plain language, real mechanics, and the tradeoffs I actually weigh when I decide where the next dollar goes. You will not find growth hacks here. You will find a way of thinking about the app funnel, the store, the paid channels, and the money math that ties them together so your spend compounds instead of leaking.
What is inside
- 01Why mobile UA is its own game
- 02The app funnel, stage by stage
- 03ASO: winning the store before you pay for it
- 04The paid channels and how to pick
- 05Attribution and the privacy reality, in plain English
- 06Creative that actually drives installs
- 07LTV, payback, and setting budgets
- 08Making ASO and paid UA work together
8 chapters · PDF · No email required
