Igor Shenshin

12+ years in performance marketing and user acquisition. I scale paid acquisition for apps and digital products, and I lead the teams that do it.

Experience

• Head of User Acquisition: owned growth across subscription apps, paid acquisition, creative strategy, ASO, forecasting, and team scaling.
• UA leadership across multiple products: managed multi-million budgets with a focus on LTV, ROI, and sustainable scale.
• Channels: Google Ads, Meta, TikTok, Apple Search Ads, Unity, Snap, and more.

Strengths

• Multi-channel paid acquisition and creative testing systems.
• Forecasting, budget allocation, LTV and ROI modeling.
• Building and leading UA teams, and hiring beginners into pros.

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Open to speaking, podcasts, and the occasional collaboration. Get in touch.