The Media Buyer's Playbook
Prep, test, optimize, scale, the system that works
The end to end system I use to buy traffic that scales. Research, offer and angle selection, structured creative testing, reading data, unit economics, and scaling without breaking the learning phase. White hat only.
8 chapters · PDF · No email required
If you can launch a campaign but you are not sure why some win and most die, this guide is for you. Launching is the easy part. The skill that pays is knowing what to test, when to kill it, and how to pour budget into a winner without blowing it up. That is the difference between someone who runs ads and a media buyer who scales them.
I have spent more than twelve years buying traffic across a lot of accounts and a lot of spend, and the thing that separates the people who last is a system. Not a secret audience, not a magic creative, a repeatable process they run every single week. This playbook is that process, broken into four stages: prep, test, optimize, scale. Work it in order and your results stop being random.
What is inside
- 01 The four stage workflow
- 02 Prep: research, offer, and angle
- 03 Angles: the real unit of creative testing
- 04 Test: structured testing that gives clean answers
- 05 Kill rules: decide before you launch
- 06 Optimize: read the data, fix the leak
- 07 Unit economics: your target CPA and max bid
- 08 Scale and stay compliant