The Marketing Terms Glossary

Marketing has its own language, and most of it sounds harder than it is. When you are new, every conversation is full of acronyms that people fire off like everyone already knows them. This guide fixes that by putting the common ones in one place with a plain meaning for each.

I am Igor Shenshin, Head of User Acquisition. I put this glossary together the way I wish someone had handed it to me on day one. Read it front to back once to get the lay of the land, then keep it open and jump to the chapter you need whenever a term trips you up.